It may be difficult for you to see what your dentist sees when looking at an x-ray. One other reason to consider branding is that the agent is indeed the primary representative of the company. Most successful people ask questions about many things.
Ken McElroy, author of “The ABCs of Real Estate Investing,” has a method he uses to find prospective investment real estate. He’s been at it for a long time but, he says, no matter how much experience he gains, he always uses the same method.
That’s the first time I’ve heard that. But you know something? The music was for people that were a little more intellectual. I hate to say that, because it’s a little deeper than the average sort of rock and roll, sort of jazz type music. So I can understand that.
27.Move even more to electronic storage and delivery. The more data/paperwork we have digitised the quicker we can search it. You can set up a mail merge and print letters to 1000 people (personalised) while you get on with something else. Ask people if electronic versions of reports and invoices are acceptable? They are becoming more so – and indeed- preferred.
Twitter uses hashtags. It also has desktop and smart-phone apps like TweetDeck that allow you to identify and connect with others with similar interests. To see how hastags work just do a twitter search for #CPA to tune into the conversation that CPAs are having. Facebook makes it easier. Just search for groups with appropriate interests and you’ll get access to plenty of other users. You’ll find tons of diverse groups with highly specialized interests. There are groups dedicated to start-up businesses, entrepreneurs, and just about every specific industry. You may also find some useful advice for running your business in groups dedicated to accounting. There’s health care for accountants, support groups, and firms that are shifting their business model to cloud computing.
24. Keep your mobile telephone switched off most of the time and DON’T give out your number to everyone. Having your mobile switched on means that anyone with your number can contact you anytime, anywhere. This creates an open invitation and people WILL contact you – even with trivial matters. If you’re worried that people can’t cope without you this signals a need to develop your people more.
I think that stands out as something that has been consistently through any people that I meet after the show. It’s that it’s been said to me an endless amount of times.
Once you decide to get a website, make your priority to get it up as quickly as possible. A website only has value if it’s public. Not only will it start making money for you, it will also begin accumulating domain authority in the search engines. Once the site is open you can continue to tweak it all you like. In fact the more tweaking you do the better. The search engines respect sites that continue to grow and change once they open.
Your website is an investment in your practice. Handle it like you’d treat a new lobby, a cold-call campaign, or any normal marketing expense. It doesn’t matter if you opt to use a custom accounting site design or begin with a template. What matters is that you get the lead out, get the site up quickly, and let your customers and prospects observe as you unremittingly form it to suit their needs.