Branding is not a familiar concept to agents from the East or from the West. It really underpinned art and the music of the day. Provided that a taxpayer has already submitted relevant income information to the preparer.
It’s really very simple if you think about it. I hope that by now we all realize that when you charge something on a credit card the merchant is charged a small percentage for that transaction. This fee usually is between three and five percent but can be higher depending on the type of card. It’s pretty basic for the business owner. For the guarantee of payment for his product he pays a small fee. For the business owner it beats the return check charges he would incur otherwise. Stay with me now, I am getting to the point, I promise.
Berkshire Hathaway is acknowledged as a great company. It achieved it greatness by building up an immense cash reserve which it deploys during periods of recession to save itself and to acquire other companies. Microsoft and Apples computer are to companies that have built up immense cash reserves in their match to greatness.
Details of the purchase/service (Make this an itemized listing of all products purchased / services provided. The more details given, the fewer queries will be received from your clients. This is especially the case when service had been provided and charged on the time basis – like accountants and solicitors).
Either me or with the band, whatever the case may be, to sign any merchandise that has been purchased. If you’ve got an old vinyl albums from the past, I will be happy to sign a couple of items. It’s no problem at all.
Branding has been around for hundreds of years. Large international firms are highly protective of their brand, such as Coca Cola, IBM, Mercedes Benz, etc. When we think of a particular product, a certain image comes to mind. When we consider buying an expensive vehicle, we might consider a Mercedes Benz. We attach certain qualities and a reputation to that vehicle such as safety, quality of workmanship and resale value. Generally people think the Mercedes Benz brand is a positive one.
13. Ensure you fully understand the report brief and what exactly you have to do? Ask the person commissioning the report WHY he wants it. If you can get a sound answer to this question you’ll free-up tons of time. Knowing “why” enables you to use your initiative – to find quicker ways – to get the information required.
25. Double your productivity by using a dictaphone. If you’ve never used one your own voice sounds strange at first but it takes only a week or so to get used to. Use the dictaphone for minutes of meetings, short notes when you’re travelling (but not driving, of course) and for first drafts of lengthy letters. Get someone else to transcribe the tapes.
If a member of the audience nails you with a question you can’t answer, don’t be afraid to say, “I don’t know. I’ll have to look that up and get back to you.” Thrashing around for an answer–any answer–will be obvious to the audience and instantly kill your credibility.