That is why these people should be knowledgeable on tax codes, so they can use them to their clients favor. Don’t let succession plans take on soap opera proportions. You try to bring him back on track and he says, “What I’m saying is important”.
Branding is not a familiar concept to agents from the East or from the West. Another way to consider branding is the agent’s personal style or reputation. One other reason to consider branding is that the agent is indeed the primary representative of the company. Your personal brand is the image that comes into the customer’s mind when they think about you. Let’s spend a few moments considering why people or organizations would brand themselves.
The problem is, you have to realize that American radio in the Seventies was a complete art form, in itself. You could get anything played on the radio, any time of day. Drive time, you get anything played.
Know your audience. You wouldn’t make the same presentation about a new software package to engineers, accountants and top managers. The engineers want to know about the tool’s whizzes and whirrs–what it can do for them and why it beats competing products. The accountants want to know what it will cost and how it will save them money. Top management wants to know how it will boost productivity and give the company an edge over the competition. So adjust your pitch as needed.
You couldn’t get that today. I mean, American radio was a true art form. It really underpinned art and the music of the day. Whatever it was, it gave everything a shot. Today it’s not like that. It’s all the radio stations are run by corporations. You’ve got people deciding on the playlist.
Well, because at the back of the stage, there is the Bethlehem steel foundry, which has been closed for many years, and I liked the industrial backdrop. We actually used that on the DVD.
Think of it this way, as well. When you listen to music, you listen to it on proper speakers. You would sit back, you would get the full blast of the stereo, and you’d get the real deal.
So I got there one afternoon, one sort of early afternoon, and we had about five hours, where I managed to get the stage area. Because this particular stage has a curtain, which goes all the way around it. We could achieve complete blackout.
I bet we’ve all heard of poeple who sold their companies for millions and then start a new business from scratch. That is the spirit and that is why they seem to be forever successful.