You most likely already have all the skills you require. As the featured speaker, you should assume that your audience is informed, curious and bursting with pointed questions. There’s no limit to the potetial contacts, and profits, to be had.
Most entrepreneurs wonder why after they have set up their business, it seems to stall after a few good years. They seem to get stuck. It seems like the more effort they put in, the more the business seems to stagnate. Their major mistake is that they try to establish their business with the same strategies they used when they started the business.
I can’t tell you how many hours I’ve spent on colors. Color is an important element of a website, but some folks just don’t get it. Every monitor on the planet displays color a little differently.
Have you figured out that taxes would be a thing of the past? That’s right no more forms to fill out. Not even for Social Security. No short fall for the Social Security system in future years. Not even a self employment tax. You can invest all you want with no capital gains tax. No more inheritance issues to deal with, not one. No more loopholes in the tax code. Every dollar that is spent has four percent taken out for the budget. That means all the cash deals or for that matter drug deals pay their fair share. No one escapes. It is fair to everyone.
As a boss, you ask one of your employees to write a report on the health and safety standards in the factory. If you don’t tell the employee that you want an excuse to spend the $30,000 that’s left in the health and safety budget, they’ll go away and spend three weeks detailing everything! I know because it happened. So all that work and you still don’t have your excuse.
The problem is, you have to realize that American radio in the Seventies was a complete art form, in itself. You could get anything played on the radio, any time of day. Drive time, you get anything played.
One of the biggest mistakes that you can make is only worrying about keeping the accountants from taking a 40 story nose dive because you blew the budget on hosting. To be honest we aren’t talking about a huge increase in price by using a service that’s a little more reputable. And if your accountants are really that fragile they were probably going to take the plunge for some reason, so don’t be so hard on yourself!
The franchiser brings their skills and experience they have developed over the years and generally bring this to you at a much cheaper price than you can acquire on your own. Before you invest too much time looking at a franchise, make sure it’s available in the area where you live. If the territory is sold, look for another opportunity.
If a member of the audience nails you with a question you can’t answer, don’t be afraid to say, “I don’t know. I’ll have to look that up and get back to you.” Thrashing around for an answer–any answer–will be obvious to the audience and instantly kill your credibility.