Fortunately you do not need to be an expert in every field, you just need to know someone who is. Because we weren’t going to play for 20 minutes perfectly, all three of us. Invest in the proceeds of your sale wisely, with preliminary planning.
It must be nice to be in with Dr. Arlene Ackerman. She takes care of her people. We’re not talking about her family although they probably don’t want for anything. We’re talking about the people that work for her in the Philadelphia School District’s main administration building also known by employees as 440.
If you have read anything else by me or experienced my training style, you know that I feel agents talk too much. Agents have to learn to shut-up! If you talk too much, your personal brand is not a positive one. If you are too busy talking, then you have no time to really listen. The greatest compliment you can give another human being it to listen to them. So the first thing we need to consider, when we consider our personal style, reputation or brand, is our behaviours.
You see, cruise ships are like small cities – they have jobs ranging from store clerks to janitors, cooks to waiters and waitresses, doctors, accountants, and of course the deck crew and engine crew. But there are many, many more jobs than this; the list is long, but if you can think of the types of jobs you would find in a small town, you’ll probably find it on a cruise ship.
When he compares himself to all the agents working in his city, what is his competitive advantage? I learned years ago that successful agents sell differences rather than similarities. They maximize their strengths and manage their weaknesses. I had Tim do a complete SWOT (Strengths, Weaknesses, Opportunities and Threats) on himself. For more information on use of the SWOT analysis, read my book The Passionate Manager or The Passionate Agent.
It should be encouraging to learn that cruise ships hire 15,000 new job seekers a year, and that number goes up every year. Several new mega-ships have been launched in the past year, even with the economy being in the dumps. Believe me, there is work on the cruise ships for those who really want it; you just have to want it badly enough.
But too often, a team starts to become like a bottle of pop that’s been shaken. When you open the bottle to fill a glass, all of the pressure inside causes the soda to spray everywhere. Suddenly you’ve got a mess to clean up.
So how do you know whether you are keeping track of the numbers the right way? Evaluate the chosen metric properly and see if you are getting the desired results. The results are the only way to know whether you are tracking your metrics properly or not. Have a plan and give it a time frame. See if you are getting the right numbers. If things are not going well, don’t think twice about changing your strategy until you find the right one that works for your organization.