If you do this, you will become known for your brand and be recognized as a different kind of agent who can be trusted. We are all required to do more and more with less and less. So what can we do to develop a positive brand image or reputation?
We are all required to do more and more with less and less. This is taking its toll on our productivity, our health and unfortunately on family life. This is a great pity because over 20 years of doing face-to-face time management workshops I’ve found that many of us are making easily avoidable mistakes that cost us dearly in time – and money.
Select your selling team with care including investment bankers, attorneys, wealth managers, business brokers, and accountants. They advise looking for competency, experience, reputation, chemistry, and availability in your advisors. A list of advisors to choose from are listed in the appendices.
15. Remember the 80/20 rule. You’ll have achieved 80% perfection in the time you take to prepare the second draft. After that, get another person to read it and correct errors and then submit it. This is not an excuse for poor presentation but time spent labouring over every word and every issue about the cover and layout is not time-effective.
Rick Rickerten is a managing partner at Pine Creek Partners, a private equity firm, which purchases small businesses. As a former investment banker, he has worked on many buying, and selling transactions, and offers an inside look at the process. He claims many family-owned small company entrepreneurs are unprepared for succession plans. He cites a 2003 American Family Business survey, which found that although 88% of business owners expected to keep the firm in the family, only a third of the businesses made it to the second generation. Two thirds were either closed, or sold. He attests that selling the business is a better option, then closing it.
He asked them not to go with any money, bag, extra clothing, shoes or staff. He is essentially telling young business owners to be ready to launch off with whatever they have. Lack of money or any other resources must never be excuses why you or any of your staff fail to kick start your business operation.
The number one reason for design cost overruns is overestimating the importance of graphic design. It’s a lot cheaper to make design changes to a website during the planning phase than it is once the coding starts. Make your design choices up front using mock-ups, and once you finalize it stick to your guns. Once the coding process begins even seemingly minor changes become very expensive.
Invest in the proceeds of your sale wisely, with preliminary planning. Consult a good tax accountant, and wealth manager early, and plan your children’s inheritance, your future wealth, and charitable giving wisely. Like in any good soap opera, long lost cousins, will want you to “invest” in their schemes.
As an agent you cannot worry about the things you cannot control, such as the behaviours of the other agents. You can only control your behaviours. There is a quote I love and try to honour and it is “Let deeds, not words be your adorning!” Too many agents talk too much and listen too little. To be able to succeed in your efforts to establish your brand, reputation and image, pay more attention to your behaviours and less attention to your words. If you do this, you will become known for your brand and be recognized as a different kind of agent who can be trusted. If they trust you, you can develop a relationship and then everything is possible, like making a sale and referring you to others. Branding is critical to your future. I wish you continued success!