Because we weren’t going to play for 20 minutes perfectly, all three of us. Make your design choices up front using mock-ups, and once you finalize it stick to your guns. Seek assistance and consult with your manager and colleagues and anyone else.
Branding is not a familiar concept to agents from the East or from the West. Another way to consider branding is the agent’s personal style or reputation. One other reason to consider branding is that the agent is indeed the primary representative of the company. Your personal brand is the image that comes into the customer’s mind when they think about you. Let’s spend a few moments considering why people or organizations would brand themselves.
This is the first set of 200. I believe we’ve already just sold over anyway some of the real expensive ones as well accountants which is really quite amazing.
Closely related to a futile drive for perfection is a need to “finish” the site. This is also a trap. Website design is a lot like building a house. Once the site is up it needs to be maintained and improved. Your accounting or CPA website won’t ever actually be “finished”. If you wait to take your website public until it’s “finished” you’ll never get it up, and if you ever allow yourself to treat your website as “finished” it will quickly slide into obsolescence.
But never the less, that isn’t the game. Not to cover a keyboard. The story was to find out, what could be played on guitar that would be even more exciting, and what would make the music sound fresh and new, and enhance the situation overall.
Obviously, you had to play a bit better back then. I’m not saying there’s not good players today, because with the advent of educational DVDs and CDs, and all the books, which are now available, and obviously with YouTube, there are some colossal, incredible players out there.
They’re 18 years old, 20, 24, 27. You know, sure, you get some who are in their 40’s, late 40’s. But the majority is a lot younger. And for them, they’re hearing it for the first time, a lot of them, and they only know it on guitar.
As an agent you cannot worry about the things you cannot control, such as the behaviours of the other agents. You can only control your behaviours. There is a quote I love and try to honour and it is “Let deeds, not words be your adorning!” Too many agents talk too much and listen too little. To be able to succeed in your efforts to establish your brand, reputation and image, pay more attention to your behaviours and less attention to your words. If you do this, you will become known for your brand and be recognized as a different kind of agent who can be trusted. If they trust you, you can develop a relationship and then everything is possible, like making a sale and referring you to others. Branding is critical to your future. I wish you continued success!