USPTO faces post-Chevron challenges; trademark attorneys impersonated; football brand agents in the spotlight; and much more

Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Long Read

WTR data analysis reveals the law firms responsible for protecting the world’s most valuable football brands.

Monday 1 July

The USPTO responds to a scathing report on recent data breaches.

Meta increases its filing activity as Netflix expands its offering, according to recent trademark data.


Tuesday 2 July

AI remains key as tech brand stock values soar, in this month’s WTR Brand Elite analysis.

Starbucks sues a marijuana seller, Louis Vuitton and Pharrell Williams face infringement claims, Six Flags rides to the metaverse, and more.


Wednesday 3 July

The Benelux IP Office appoints a new director general, the EUIPO shuffles its internal structure, Qatar announces a Madrid fee adjustment, and more, in this week’s IP office updates.

Rouse lawyers offer solutions for managing the surge in counterfeit automotive parts in Southeast Asia.


Thursday 4 July

In an exclusive interview, a US attorney describes experiencing “a lawyer’s worst nightmare” after falling victim to a trademark impersonation scam.

We reveal what rights holders need to know about protecting brands on social media in Indonesia.


Friday 5 July

Practitioners explain why the US Supreme Court’s ruling to end Chevron deference could lead to increased claims against the USPTO’s interpretation of the Lanham Act.

Tesla is ordered to mediate an India trademark dispute, Donald Trump’s sneaker makers file suit against alleged counterfeiters, Huawei sells AITO, and more.

AI is posing many challenges but the US Copyright Office is finding ways to overcome them, says director Shira Perlmutter, one of this year’s inductees to the IP Hall of Fame.


Saturday 6 July

We reveal the proactive steps that legal professionals can take to protect themselves from online impersonation.

Special Report

WTR’s latest Special Report examines the future of brand protection on social media, offering insights and strategies to help brand owners mitigate the risks and seize new opportunities for brand growth in an evolving digital world.

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